Hippo Video

Hippo Video is an advanced video promotion tool that can help marketing teams and organizations of all sizes to dramatically supercharge their daily workflow with a cloud-powered toolset for creating engaging, eye-catching, dynamic, and informative videos and presentations straight from the web page of any modern browser.



Built from the ground up to be as versatile and simple to use as possible, it can today be used in a wide array of promotional and learning projects, including sales, customer support, marketing, communication, campaigns, onboarding, and much more.

After a short period of time on the market, this innovative marketing-oriented video production platform has managed to attract over 1.5 million users from all four corners of the world, including business clients such as Panasonic, Amazon, British Airways, Freshworks, Genesys, and many others.

The core feature that Hippo Video for PC offers to all of its users is an AI-powered automated video creation platform that allows the production of excellent-looking videos with the least amount of production effort.

This allows content production teams to focus on what matters the most – a regular cadence of production, a larger variety of content, and faster production times.



Main Features 

• Screen, webcam, and audio recording for personalized videos.
• Video editing tools, including trimming, annotations, and effects.
• AI-powered video personalization for marketing and sales.
• Video hosting with shareable links and embedding options.
• Viewer analytics with engagement tracking and insights.
• Email and CRM integrations for outreach and automation.
• Interactive elements like CTAs and forms inside videos.
• Team collaboration features for managing video campaigns.

What’s New

• AI Video Personalization: Create and scale personalized videos using dynamic variables
• AI Avatars & Voiceovers: Generate videos without recording using AI-powered avatars and voices
• Enhanced Video Editor: Improved in-browser editing with branding, annotations, and overlays
• Interactive Video Elements: Add CTAs and clickable components to boost engagement
• Advanced Analytics: Track viewer behavior, watch time, and interactions
• Improved Recording Tools: Better screen and webcam recording with smoother performance
• Expanded Integrations: Enhanced connectivity with CRM, email, and marketing platforms

The built-in tools for video creation allow very small production teams and even single users to quickly record their video message, integrate presentation documents, record video from their desktop screen, record narration, and quickly adapt all those manually created elements into a stylish and attractive finished video whose production will be highly accelerated by cloud-hosted AI-powered tools.

For example, Hippo Video for Windows 11/10 can take one recorded video message and automatically personalize it with custom on-screen elements for hundreds of separate recipients.

Users can create wild new styles of videos quickly using a large library of pre-built templates or even save their own custom templates for later use.

Videos can also be personalized for wide dispersion to the market with the use of custom intros and outros that are automatically crafted for intended recipients.

And the best thing yet, Hippo Video supports dynamic video presentations where viewers can actively engage with on-screen visuals, they can pick branching points in video presentations, and much more.

With such a large focus on reusing and repurposing video content, it enables modern marketing teams to take full advantage of their production capabilities and not only reach a larger audience but also keep in touch with them in more dynamic ways.



User Interface

Hippo Video features a modern, dashboard-style interface with clear sections for recording, editing, and managing videos. The main workspace provides quick access to video creation tools, while menus and side panels organize projects, analytics, and integrations.

The interface is designed for ease of use, with drag-and-drop editing, visible controls for recording modes, and straightforward navigation between features. Analytics, sharing options, and customization tools are easily accessible, making the workflow smooth for both beginners and professionals.

How to Use 

• Sign up and log in to your Hippo Video account.
• Choose to record a new video or upload an existing one.
• Select recording mode (screen, webcam, or both).
• Record your video and stop when finished.
• Edit the video using built-in tools if needed.
• Add personalization elements or CTAs.
• Export or share the video via link, email, or embed.

FAQs

What is Hippo Video actually used for beyond simple screen recording?
Hippo Video is positioned as a video platform for business communication, combining screen recording, video hosting, editing, personalization, and analytics. It’s commonly used for sales outreach, marketing, customer support, and training.

How does Hippo Video support personalized video messaging?
It allows users to create personalized videos at scale by embedding names, company details, or custom elements into videos. This is especially useful for sales teams sending tailored video messages instead of generic emails.

Does Hippo Video include analytics and tracking features?
Yes. It provides detailed analytics such as video views, watch time, engagement, and user behavior, helping businesses measure how effective their video content is.

Can Hippo Video be integrated with other tools?
Yes. It integrates with platforms like email tools, CRMs, and marketing software, making it part of a larger workflow for sales and customer engagement.

Is Hippo Video still relevant in 2026?
Yes. In 2026, it remains relevant as video-based communication continues to grow, especially in sales and remote work environments where personalized video outreach can improve engagement.

Alternatives

Loom – A screen recording tool that lets users capture video messages with webcam and audio for quick sharing.

Vidyard – A video platform used for recording, hosting, and sharing personalized videos for marketing and communication.

Screencastify – A browser-based screen recorder that enables quick video capture, editing, and sharing directly from Chrome.

Pricing 

Video Messaging

Free 

• 2 video flows
• 10 minutes of closed captions
• 5 AI-edited videos
• 2 sales page templates
• Automated 50 personalized videos
• Website & LinkedIn background personalization
• Basic editing and analytics
• Teleprompter
• Mobile and desktop apps
• Gmail/Outlook/LinkedIn integrations

Pro – $20 /user /month (annually) or $30 billed monthly

Everything from Free, plus:

• 5 video flows
• 30 minutes of closed captions
• 10 AI-edited videos
• 5 sales page templates
• Automated 100 personalized videos
• Chapters
• Unlimited Full HD recordings
• Advanced editing and analytics
• Virtual background
• Interactive CTAs
• Custom branding and URL

Teams – $60 /user /month (annually) or $75 billed monthly

Everything from Pro, plus:

• 15+ video flows
• 200 minutes of closed captions
• 50 AI-edited videos
• 15 sales page templates
• Automated 300 personalized videos
• Integrations with sales platforms
• Advanced sales pages
• Team reports
• Tags in folders
• Document-to-video

Enterprise – $80 /user /month (annually)

Everything from Teams, plus:

• Unlimited custom video flows
• Unlimited closed captions
• Unlimited AI-edited videos
• Unlimited sales page templates
• Automated 500 personalized videos
• AI-generated chapters
• Salesforce integration
• Role-based access and controls
• Single Sign-On (SSO)
• Dedicated account manager and support

Text-to-Video

Free 

• 3 video downloads/shares per month
• Single-user workspace
• Pay-as-you-go ($5 per video creation)
• AI trust and safety

Starter – $24 /user /month (annually) or $29 billed monthly

Everything from Free, plus:

• 10 video downloads/shares per month
• Single-user workspace

Creator – $69 /user /month (annually) or $89 billed monthly

Everything from Starter, plus:

• 30 video downloads/shares per month
• Multi-user workspace
• Video translation

Enterprise – Custom Pricing

Everything from Creator, plus:

• Custom plan
• Multi-user workspace
• Custom avatars
• Custom themes
• Enterprise-grade security and privacy
• Fastest video generation
• Priority support
• Account manager

PROS

• AI-powered automated video creation
• Versatile and easy to use
• Cloud-powered toolset for creating engaging videos
• Dynamic video presentations
• Free trial period available

CONS

• Free plan videos carry branding watermark
• Premium subscription required for advanced features

Note: 7-day trial version. No credit card required. Zero setup fee.