The growth hacking tool for SEO/Internet Marketing


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Download Serpstat - Search Marketing Tool


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  • Latest Version:

    Serpstat - Search Marketing Tool LATEST

  • Requirements:

    Windows 7 / Windows 8 / Windows 10 / Windows 11

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  • Author / Product:

    Netpeak Group / External Link

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Serpstat is a professional search engine optimization tool aimed at providing advanced users, businesses, market research, and data analytic companies with in-depth services for promoting the search engine ranking of websites and web pages.

All Locations & Competitor Monitoring. All Inclusive Web-Based SEO Tool. 14-day Free Trial!

This comprehensive service is a home of over 30 tools for SEO and PPC (pay-per-click) users who can easily transform their web projects, and greatly expand their reach by attracting natural visitors from all around the world with better search engine placements.

Originally founded in 2013 in a form of a keyword research tool, this service quickly grew to its current immense size, attracting industry giants and brands such as Samsung, Philips, Uber, Loreal, Lenovo, Shopify, and many others.

Serpstat is a web service that can be accessed from any modern browser. It allows SEO, PPC, and marketing professionals to easily ascertain their website rankings, analyze pages and backlinks, and get real-time suggestions about the best keywords that may attract the attention of all modern search engines (Google, Bing, Yahoo, and others). This includes not only tools for SEO optimization and market research, but also whole site analysis, competition analysis, backlink checking, audits, clustering, daily rank tracking, regional/city competition analytics, and much more.  

The core tool offered by Serpstat for Windows PC is its Keyword Research tool which can devise new keyword suggestions, create content plans, analyze competitors, scan for trends, provide ad examples, and more. A great value can also be extracted from the Keyword Trends tool (searches per region, trending keywords…), Batch Analysis tool (that works with 18 keyword and domain metrics), Rank Tracking Tool (worldwide website tracking, tag grouping, competitor tracking, market analysis, scheduled reports), Competitor Analysis Tool, Backlink Analysis Tool, Contextual Advertising, Site and page Audit tools, Text Analytics, and much more. The app is especially praised for its Custom Reports that can combine data from different modules and present them in one detailed and attractive report.

  • The complete research of SERP with advanced analytics
  • SERP Historical Data
  • Keywords Grouping by tags
  • Insights into traffic distribution among domains
  • It shows the market share fluctuations
  • Local Search
  • Backlink data in one click
  • Full backlinks data collected over the last 2 years
  • Keep a track of your competitors' backlink strategies
  • Get the quality scores of referring domains
  • Find pages that attract the most links
  • In-depth URL analysis
  • Insights on Search Questions
  • "Tree-view" Keywords Distribution
  • Related keywords
  • Adaptable Filters
  • Domain Optimization Score
  • Clean up your website
  • Don't miss new issues
  • Analyze all of your competitors online
  • Niche Leaders Identification
  • Follow the visibility and keyword trends
  • Monitor the progress of your competitors
  • Get the keyword map of your competitor's website
Serpstat is a premium SEO service that can be accessed via several pricing tiers that start from the affordable $45/month tier aimed at individuals and freelancers, all the way to the $355/month tier for Enterprises with worldwide operations. However, there is also a FREEWARE tier of use that unlock access to a subset of research and analytics services, enabling anyone to be acquainted with the core of the offerings.

Sign up for free to get started. Get basic access and daily credits to test the platform. No bank card is required. No hidden fees.


Keyword Research: Serpstat's keyword research tool allows users to discover valuable keywords, assess their difficulty, and find long-tail keyword opportunities.

Site Audit: Analyze your website's health and identify issues that might be affecting your search engine rankings. It provides actionable recommendations for improvement.

Backlink Analysis: Track your backlinks, analyze your competitors' backlink profiles, and uncover new link-building opportunities.

Rank Tracking: Monitor your website's search engine rankings for specific keywords in real-time and track progress over time.

Competitor Research: Gain insights into your competitors' SEO strategies, uncover their top-performing keywords, and benchmark your performance against theirs.

Content Analysis: Analyze the content on your website and discover opportunities to optimize it for search engines and user experience.

PPC Research: Explore your competitors' paid advertising strategies, identify profitable keywords, and optimize your own PPC campaigns.

Site Comparison: Compare multiple websites' SEO metrics side by side to identify strengths and weaknesses.

Reports and Dashboards: Create customizable reports and dashboards to visualize your SEO performance and share insights with your team or clients.

User Interface

It boasts an intuitive and user-friendly interface. The dashboard provides quick access to all major features, and navigation is straightforward. The clean design ensures that users can easily find the tools they need without feeling overwhelmed. Additionally, it offers video tutorials and extensive documentation to help users get the most out of the software.

Installation and Setup

Serpstat is a cloud-based software as a service (SaaS) platform, which means there is no need for traditional installation. Users can access the webapp through their web browsers, making it platform-agnostic. To get started, simply sign up for an account on the official website, choose a subscription plan, and you're ready to go. There's no need to worry about updates or compatibility issues since everything is managed on Serpstat's servers.

How to Use

Keyword Research: Enter a seed keyword, and Serpstat will provide you with a list of related keywords, along with metrics like search volume and keyword difficulty. Use this data to identify high-potential keywords for your content.

Site Audit: Input your website's URL, and the SaaS will analyze it for SEO issues. Review the report and address the identified problems to improve your site's performance.

Backlink Analysis: Enter a domain or URL to view its backlink profile. Identify authoritative backlinks and potential link-building opportunities.

Rank Tracking: Add keywords you want to track, select the search engine and location, and the webapp will monitor your rankings over time.

Competitor Research: Enter a competitor's domain to gain insights into their SEO strategy. Discover their top keywords, backlinks, and more.


Is Serpstat suitable for beginners?
Yes, it offers user-friendly features and extensive documentation, making it suitable for beginners. There are also video tutorials available to help new users get started.

Can I use Serpstat on a Mac or PC?
Serpstat is a cloud-based SaaS platform accessible via web browsers, so it can be used on both Mac and PC without any compatibility issues.

What pricing plans does Serpstat offer?
It offers a range of pricing plans, including a free plan with limited features, as well as various paid plans catering to different needs and budgets.

Does Serpstat provide customer support?
Yes, it offers customer support through email and live chat. Paid plans often come with priority support options.


Semrush: Semrush is a comprehensive SEO and digital marketing platform known for its extensive keyword research and competitive analysis tools.

SEO PowerSuite: A complete and powerful all-in-one SEO software for Windows PC.

Advanced Web Ranking: Enjoy precision with the world's longest-standing rank tracker!

Google Search Console: Google's free tool provides valuable insights into your website's performance in Google search results, making it a must-have for any SEO strategy.


Need to test before subscribing? Get a 7-day free access to the toolset.

Individual: Starting at $45 per month.

Best for SEO-individuals and freelancers. Manage 5 projects and get access to tools for analyzing the best online tactics of rivals to improve SEO efforts.

Team: Starting at $85 per month.

Ideal for small in-house teams. Additionally, includes AI tools, Batch Analysis, Branded reports, Team Management.

Agency: Starting at $85 per month.

Best value for big marketing agencies and large in-house teams with extensive need of data. More projects, more credits, more team members, White label.

Enterprise: Custom pricing for larger businesses and agencies.

Each plan offers varying levels of access to Serpstat's features, including the number of projects, keywords, and backlink queries you can perform. The pricing is competitive when compared to similar SEO tools in the market.

System Requirements

Since Serpstat is a web-based SaaS platform, it doesn't have specific system requirements. It can be accessed from any modern web browser on both Windows and Mac computers, as well as on mobile devices with internet connectivity.

  • Comprehensive suite of SEO tools.
  • User-friendly interface.
  • Regular updates and improvements.
  • Competitive pricing.
  • Extensive documentation and tutorials.
  • Some advanced features may have a learning curve for beginners.
  • Limited historical data in the free plan.

Serpstat is undeniably a powerful SEO platform that offers a wide range of features to help users improve their website's search engine visibility, analyze competitors, and make data-driven decisions. Its user-friendly interface and competitive pricing make it accessible to users of all levels, from beginners to seasoned SEO professionals.

While the platform does have some minor drawbacks, such as a learning curve for certain advanced features, its overall value and utility in the world of SEO cannot be overstated. Whether you're a blogger looking to optimize your content or an agency managing multiple clients' SEO campaigns, it has the tools you need to succeed.

With regular updates and a commitment to user satisfaction, Serpstat is undoubtedly a worthy addition to your SEO toolkit. Give it a try and see the difference it can make in your online presence and search engine rankings.

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